20 Best SEO Tools in 2024: Free and Paid Tools Completely Tested Personally

Finding the Best SEO tools in 2024 might be stressful, especially with so many options over 200! After testing over 100 of these programs, I’ve compiled my findings to highlight the best of this year. This article covers major updates from last year and seeks to make your decision easier. Whether you’re new to SEO or have been doing it for a long, this knowledge can help you save time and choose solutions to improve the performance and exposure of your website.

Which SEO Tools Are Best in 2024?

In 2024, both free and paid SEO tools cater to a variety of needs. Here’s a summary of the top 20 tools

• 🎁 Free SEO Tool
• 💵 Paid SEO Tool
• 💎 New SEO Tool on the List

Tool	Category	Price
Google Search Console 🎁	Rank tracker, Technical SEO, Backlink tool	Free
Ahrefs 💵	Rank tracker, Keyword research, Backlink tool	$99 per month
Morningscore 💵	All-in-one SEO tool	$49 per month
SEMrush 💵	Rank tracker, Keyword research, Backlink tool	$120 per month
Surfer SEO 💵	Content optimization	$89 per month
Moz Pro 💵	All-in-one SEO tool	$99 per month
Rich Results Test 🎁	Technical SEO	Free
Pagespeed Insights 🎁	Technical SEO	Free
Compress PNG 🎁	Technical SEO	Free
Answer The Public 🎁	Keyword research	Free
ChatGPT 🎁 💵	Content writing, Keyword research	Free/$20 per month
SEO.ai 💵	Content writing, Keyword research	$49 per month
Frase.io 💵 💎	Content optimization	$15 per month
Screaming Frog 💵	Technical SEO	$259 per year
Seobility 💵	All-in-one SEO tool	$50 per month
SE Ranking 💵	Rank tracker, Keyword research	$39 per month
AccuRanker 💵	Rank tracker	$109 per month
Yoast SEO 🎁 💵	Content writing (WordPress plugin)	Free/$99 per year
Rank Math 💵	Content writing (WordPress plugin)	Free/$59 per year
Schemantra 🎁	Technical SEO	Free

Google Search Console

Price: Free

Google Search Console has become one of the Best SEO tools. It has greatly improved during the last two years. Google has its own and offers some advantages. No other technology can equal the keyword list’s size or the precision of the incoming traffic.

However, there is one constraint that extends to all features: you can only access data from websites you own (or invite), rendering the service useless for competition analysis and, for example, finding new keywords or links. Many of the amazing features in Google Search Console are only available here.

2024 update:  UX must improve. Most of the beginners I showed you last year got lost right away, and it took time to figure out how to use it correctly. So enter cautiously.

Ahrefs

Price: $99 per month
Ahrefs data is of high quality and is among the best available. Backlink tracking and keyword research are particularly popular. Ahrefs also lets you see how your competitors handle SEO. Ahrefs is an excellent database provided you know exactly what you’re looking for. However, it is not. Tools that guide you in the proper route. To obtain the most value, you must be an expert. If you do, Ahrefs is one of the best SEO tools available today. See the table and its features.

2024 update: Ahrefs’ pricing has changed greatly. And many users are upset. The argument is that you must pay $199 per month for this tool package. Not too pricey for a large database. However, it effectively exceeded the budget.

Morningscore

Price: $49 per month
Morningscore is a Best SEO Tools that calculates the monetary value of your website traffic. This program makes SEO work enjoyable and simple by incorporating game aspects. So you don’t need to be an expert to see results. Here is the translation.

2024 update: Unlike other Best SEO Tools, MorningScore’s price has been reduced in 2024 to offer lesser pricing options beginning at $49. Morningscore also announced additional features. Many in the year 2023 have received a massive response from clients.

Semrush

Price: $120 per month
SEMrush is a powerful SEO tool that provides a full overview and search of all of your keywords and links. I never considered Semrush to be among the greatest the Best SEO Tools. The user experience is sparse. They have approximately 50 separate subsections (see left in the image below). However, their data is solid, and it is often regarded as the most comprehensive Best SEO Tools on the market. So I couldn’t compose this list without including Semrush. Please see the accompanying table.

2024 update: Semrush, like Ahrefs, has made several price modifications, and many people are dissatisfied. (As seen on Reddit) The claim is that the plan to use this kind of technology costs $249 per month. It is not an unreasonable fee for a large database with extensive historical data. However, the price is not the same for everyone.

Surfer SEO

Price: $89 per month
I’ve tried Surfer SEO many times previously, and I can tell you that it’s simple to use and has a lot of functions. People promote it online. It compares your material to Google’s top-ranking content and identifies areas where it falls short. It’s a simple concept, but putting it into practice can be difficult. So the Polish developers who created this program have done an excellent job, especially if you work with information daily. This Best SEO Tools is worth looking into.

2024 update: The tool was previously $29 per month, but its beginning price has about tripled to $89 per month. If you’re passionate about SEO content strategy, this is still a reasonable price. Many new features are advertised.

Moz Pro

Price: $99 per month

Moz provides an all-in-one tool for backlink analysis, keyword research, and off-site optimization. They have been in the game since 2002 and have an excellent reputation. I can’t simply view their tools. However, the information is stable. So, if they’re important to you, test them. I love their culture and openness in a business that is frequently bad and closed off. Moz focuses on linking data. They typically outperform Ahrefs, which is why we include their data in our Best SEO Tools is Morningscore. Please see the accompanying table.

2024 update:  I believe Moz is stable, and not much has changed. But I won’t have much time to use it this year. At least, I didn’t detect anything significant. The pricing stays the same (thanks, Moz!), and it still has a strong SEO track record, ranking among the best.

Rich results test

Price: Free

If you’re new to SEO, do not begin here. One of the most difficult aspects of SEO: This Best SEO Tools assists with Schema, often known as structured data. This is an additional “invisible layer” on your website that might provide Google with more information to help it rank higher. Rich results testing on Google can tell you whether your website has the potential to rank higher.

2024 update: Some feel that planning will become increasingly vital in the future AI era. As a result, this Best SEO Toolsremains quite useful. However, if you are unfamiliar with Schema, do not be afraid. If you’re new to SEO, don’t worry.

Pagespeed insights

Price: Free

Your website’s speed is important in SEO, and Google’s speed requirements are improving. With this tool, you can test the speed of your website and receive a score ranging from 0-100. You’ll receive a score for both mobile and desktop speed. Both are crucial. This will remain significant in 2024.

Compress PNG

Pris: Free

A small setup for compressing photos to save space and speed up your website = Google accepts not only PNG, but also JPG, GIF, and PDF file formats. They typically compress their size. More than half of the files!

Answer The Public

Price: Free

The latter is an excellent free Best SEO Tools for people to discover. For example, if you have the keywords “Real estate agent”, you can write them in. The program makes numerous suggestions for search terms based on the keywords it believes users are looking for. Unfortunately, you will not receive searches every month on the selected terms. But you can locate it in other words. You can enter a tool like Morningscore and see the search volume reported there.

ChatGPT

Price: Free

This is the most popular AI conversation tool, among other things. You can obtain help creating content ideas by asking the bot to produce five titles based on the keywords you wish to rank for. Consider the case in the photo. That’s easy. Simply ask the SEO bot a question, and you’ll receive quick assistance. A single user is required, which you may create for free. Avoid copying 1:1; instead, strive to tweak and personalize the information. As a result, there is no risk of Google rejecting your AI-generated material.

2024 update: Last year, I primarily utilized ChatGPT for translating and pitching ideas. For me, translating the content and tidying up the HTML code saves a lot of time. I also utilize Dall-E, a visualization tool, to create pictures for blog entries. It’s useful in some situations, but it can still be quite unpleasant. The new GPT store is awesome; I’ve used it for a variety of purposes. Only available with the Pro subscription, which I upgraded for $20 per month. Wonderful value!

SEO.ai

Price: $49 per month
SEO.ai is a famous AI-powered Best SEO Tools that will help with anything from content creation to keyword research. It may help you create optimized titles, meta descriptions, and even blog entries using the keywords you want to rank for. For example, simply ask SEO.ai for suggestions, and it will offer useful ideas immediately. It’s simple to use, with a simple design that allows you to optimize your material rapidly. A single-user account can be created for free, with the opportunity to upgrade to additional capabilities. To avoid Google penalizing AI-generated content, it is best to modify and customize the results rather than just copying them.

2024 update:  Last year, I mostly used SEO.ai to conduct content research and create SEO-friendly headlines. It saved me a lot of time by streamlining the keyword optimization procedure. The application also helps generate clear HTML code, which I found beneficial. SEO.ai’s 2024 improvements improved the user experience and introduced a better content visualization function. It’s an excellent choice for bloggers, content creators, and SEO experts. There is also a Pro package available for $20 per month, which unlocks even more features and a fantastic value for money!

Frase

Price: $15 per month

Frase is a program that helps you write better SEO content, which is the key activity we do in SEO to increase Google traffic. It accomplishes this by recommending text and keywords you could include. Also, consider adding extra headlines, bullet points, or anything.

Frase shares similarities with Surfer SEO and SEO.ai, which are also on this list. I wouldn’t call it an easy tool to use, but when compared to the competition (and there are MANY), it’s powerful and one of the simplest to get started with. To be honest, I find all of these content tools shocking because there are so many buttons and things they want me to do. So I don’t use them often since they kind of stifle my writing originality in that sense. However, if you are unsure what to write and need assistance in ranking your content for keywords, this is an excellent and reasonably priced solution.

Screaming Frog

Price: $259 per year. Limited free version too.

This is an expert’s tool. Screaming Frog is a piece of software that you may download to your computer and use to assess the “onsite” health of your website. The program crawls your website in the same way as Google’s web crawlers do, and based on an examination of your onsite SEO (the quality of your website in the eyes of search engines), you can discover common faults and problems, analyze metadata, and generate XML sitemaps. A free version is provided, which allows you to scan 500 landing pages. For an in-depth understanding of on-page SEO, use Screaming Frog. Numerous options make the task easier. Consider SEObility, Ahrefs, and Morningscore from this list. Show table with features.

2024 update: This program is not flawless, with many “false positives” due to the complexity of the internet, so don’t judge these cool Brits. It’s a very nerdy tool, and I don’t particularly love using it. Screaming Frog ignores robots.txt on websites, allowing crawlers to move quickly, which I appreciate. Screaming Frog, from the largest health crawler, I expected a little more.

Seobility

Price: $50 per month

SEObility began as a wellness (technical SEO) tool for scanning your website and identifying areas for improvement. I believe they performed a good job. I’ve been a customer before. It currently covers the complete palette and can be described as an “all-in-one” Best SEO Tool. Their user experience is not my fave. But it is a little too gloomy. The German squad is behind. I am not inspired by this move. This is a matter of personal preference. The information is consistent, and the pricing is sharp. In addition, they offer a free version. That is why they made it to this distinguished list.

SE Ranking

Price: $55
SE Ranking offers a full suite of all-in-one appliance Best SEO Tools. I’ve been a customer for two years, and I find their rating tracker to be excellent. Their link tools, as well as their SEO approaches, are confusing and lacking in information. It might have changed since I became a customer. The price/quality ratio is competitive. It could help explain why the SE Ranking has risen so much in recent years.

2024 update: Prices and plans have changed. With prices starting at $55, there isn’t much time to try this out. As a result, it’s unclear what additional features have been introduced.

AccuRanker

Price: $140 per month

AccuRanker is a program for tracking rankings created in Denmark. That is, their primary concentration is keyword tracking and Google ranking. They excel at this, assisting huge organizations and agencies in tracking hundreds of keywords. I’ve been a customer for a year, so if you require solid ranking tracking and want to filter the data further, AccuRanker is worth considering.

Many of our new customers recommend Morningscore as a suitable alternative to Acuranker. Of course, this is dependent on their needs. Accuranker reigns supreme when it comes to their vast, complicated keyword tracking requirements. And the filtering and keyword tagging are quite extensive.

Yoast SEO 

Price: Free and paid upgrade
Yoast is a popular SEO plugin for WordPress. You may use it to optimize the technical components of your SEO, and it will also guide you in the proper direction when it comes to keyword optimization. Content you write Yoast is a WordPress extension that automatically improves your website’s SEO.

Rank Math 

Price: $5 per month

We are shifting from Yost to Rank Math in 2023 as a result of Hyper Rank Math today. This utility helps in migration. It’s not completely painless, and I still don’t think the buzz is truly justified. The free version isn’t expensive. So, we upgraded. Rank Math Pro, despite its low cost, contains numerous time-saving features. For example, automatic Alt tagging on photos. Automatically identify videos on your page and notify Google about them (schema). Planning templates Displays the amount of internal and external links on a webpage. (Although extremely basic.) Overall, I am satisfied. But if you’re fine with Yost, it’s there.

2024 update: Rank Math now offers a free plan as well. But it is so limited that I will not display it here. We’ve been using it for a year and are satisfied. However, I believe Yoast SEO serves the WordPress community well and is an excellent tool. I believe their design and code are cleaner. But I’m not sure.

Last year, we had a problem: Rank Math had various flaws, and many additional capabilities, such as traffic analysis and the AI content wizard, did not operate on our site. But the core works nicely.

Schemantra 

Price: Free

If you’re an SEO specialist and need to develop your own data schema but can’t recall all of the intricacies. I strongly suggest this tool. I use it to construct Schemes for Morningcore. There are several generators. But there are other possibilities. All of the samples I’ve tested are small. Here is the complete list. It’s great.

Explanation of categories

I used symbols to group the SEO tools mentioned above. Here’s the lecture.

SEO tools for links

Link tools allow you to check the amount of links from other websites, as well as their quality. You might see phrases like “link building” and “backlinks” here. If you’d like to understand more about backlinks and why they’re important for your rankings. Read this beginner’s guide: How do backlinks work?

SEO tools to help you with content

These tools help you develop website content. I love composing messages and titles for you. Many are assisted by incredibly intelligent AI, but be cautious not to tempt them too much. When creating content, remember to use common sense. Q: Do you read your own content?

SEO tools for keyword research

The tools in this area assist you in identifying the perfect keywords. And it basically explains what a keyword is. How many searches are done each month, and much more?

SEO tools for keyword rank tracking

These tools allow you to track the keyword positions in which your website ranks in search engines. Monitoring your website’s and keyword rankings is a crucial aspect of the SEO strategy. This work allows you to make better decisions regarding your material.

Technical SEO tools

In technical terms, SEO encompasses everything. Except for the content you write. This word describes the process of optimizing your website so that search engines can access, crawl, and index it.

Essentially, technical SEO includes everything you need to help Google comprehend your website’s content and structure. It can be tough to completely master. That’s why we recommend you try one of these tools for your e-commerce store.

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Conclusion

I hope that this article has provided you with useful and original insights. As you can see, this is my personal opinion. It is not artificial intelligence-generated trash text.

I wish you good luck with SEO in 2024.