Email marketing is a powerful tool that can help businesses reach their customers, build relationships, and ultimately boost sales. There is a wide range of paid and Email Marketing Strategies available, both free and paid, ranging from basic tools to comprehensive platforms. Free tools may be limited in features, but they can still be useful for basic email marketing needs. Paid tools offer more advanced features and can provide a more detailed analysis of your email campaigns. Regardless of your chosen tool, the key to success with email marketing is to craft compelling content that resonates with your readers and motivates them to take action.
This article provides an in-depth overview of the best 10+ email marketing tools available for free and with a paid subscription. It explores the advantages and disadvantages of each tool and how they can engage customers and increase conversions effectively. Additionally, the article provides detailed information on each tool’s pricing, features, and integrations. Finally, this article offers tips and best practices to ensure successful email campaigns.
List of 10 free and paid email marketing tools
Here find the well-curated list of paid and free email marketing tools.
1. HubSpot Email Marketing
HubSpot Email Marketing is a powerful software and one of the Top Email Marketing Tools that helps marketers create and send professional-looking emails that capture leads and convert them into customers. With a drag-and-drop email builder, comprehensive list management, and segmentation capabilities, HubSpot Email Marketing makes it easy to create and send personalized, targeted emails to your customers and leads. HubSpot Email Marketing helps you craft and send personalized emails that get results.
With features like automated email sequences, triggered emails, and A/B testing, you can create emails tailored to your customers’ needs and interests. You can also use the HubSpot Email Marketing Tool to design branded email templates that match your website, track the success of your emails, and monitor customer engagement.
2. Sender
The sender is the best email marketing tool that helps businesses create and deliver engaging and successful email campaigns. With Sender, users can create beautiful email newsletters, manage their contact lists, and track campaign performance. Sender’s intuitive user interface allows for easy email creation.
The drag-and-drop editor makes adding images, text, and links simple. Users can also customize the look and feel of the email with advanced typography and color options. The sender also provides powerful analytics and insights to help users optimize their campaigns. It tracks opens, clicks, bounces, unsubscribes, and more. This data can identify what works and doesn’t, enabling users to make informed decisions about their email marketing.
3. Smartlead
Its master inbox consolidates communications, improving efficiency for lead-generation agencies, marketing professionals, and startups. With robust integration capabilities, customizable outreach, and a user-friendly interface, Smartlead ensures high engagement rates and effective email marketing campaigns.
4. Sendinblue
Sendinblue is the top email marketing tool that allows businesses to create, send, and track email campaigns. It features an easy-to-use user interface and robust features that allow users to personalize their campaigns and track results. Sendinblue also offers advanced features such as segmentation and automation tools and integration with popular e-commerce and CRM platforms.
Sendinblue’s drag-and-drop email editor makes it easy to create stunning emails with custom layouts and images. This email marketing tool also offers a wide range of templates for emails, newsletters, and other content. Users can also access a library of free stock images to use in their email campaigns.
5. Omnisend
Omnisend is an automated email marketing and customer engagement platform to help businesses communicate with their target audience. It enables users to create and send personalized emails, SMS messages, push notifications, and web push notifications to their customers. Omnisend features a wide range of automation tools, including segmentation, A/B testing, triggered emails, and more.
The platform integrates with various marketing and ecommerce platforms, including Shopify, Magento, and Woocommerce, allowing users to sync their customer data and create targeted campaigns easily. Its advanced segmentation tools allow users to easily create campaigns based on customer behavior, demographics, purchase history, and more.
6. Mailchimp
Mailchimp is the best email marketing tool used by millions of businesses worldwide. It is a user-friendly platform that makes it easy for businesses to create and send newsletters, promotional emails, and campaigns. Mailchimp helps you create beautiful and effective emails that engage your customers. It helps you create segmented lists of subscribers to send targeted messages to the right people.
It also helps you track who opens your emails and clicks on your links. Mailchimp offers a range of features that make it easy to create campaigns tailored to your audiences. It has a drag-and-drop email builder to create professional-looking emails quickly and easily. You can also add rich media content like videos, images, and GIFs to your emails.
7. MailerLite
MailerLite is a powerful and easy-to-use email marketing tool designed to help businesses of all sizes reach their customers. It offers a range of features to make it easy to create, send, and track emails. It offers an intuitive drag-and-drop email editor, automated campaigns, segmentation, real-time analytics, and more. With MailerLite, businesses can create targeted campaigns, track open and click-through rates, and grow their subscriber list.
MailerLite is a great option for businesses just starting with email marketing. It has an easy-to-use drag-and-drop email editor that makes it easy to create beautiful emails quickly. It also offers automated campaigns and segmentation options so that you can send more relevant emails to the right people. It offers real-time analytics to track your emails’ success and make adjustments as needed.
8. Mailjet
Mailjet is a cloud-based email marketing tool designed to help businesses of all sizes create, send, and track professional email campaigns. It is an all-in-one email marketing solution that allows users to create, send, and track their email campaigns from one central location. It offers an intuitive drag-and-drop editor and a powerful API to create custom emails and campaigns. With Mailjet, users can create stunning HTML emails, segment lists according to customer data, add personalization, and track the performance of their email campaigns. The Email Marketing Tools Free also offers robust email analytics, allowing users to measure open, click-through, and bounce rates. It also provides detailed reporting, allowing users to understand which campaigns are most successful and which need to be improved.
9. Moosend
Moosend is the best email marketing tool designed to help businesses of all sizes create and send effective email campaigns. It provides features such as email design, automation, segmentation, A/B testing, contact management, analytics, and integrations with other applications. With Moosend, businesses can create email campaigns and newsletters, manage contact lists, and track email performance.
Moosend provides a simple drag-and-drop email builder with responsive templates, allowing users to create professional-looking emails quickly. It also features an automation builder that enables users to set up personalized customer journeys with automated workflows. Segmentation allows users to target specific customer groups with relevant messages easily. Moosend offers A/B testing to help users optimize their emails for higher engagement.
10. EmailOctopus
EmailOctopus is an email marketing tool designed to help businesses and individuals increase their customer base and improve customer engagement. With EmailOctopus, users can send email campaigns, manage contact lists, create newsletters, and more. EmailOctopus offers a variety of features to help users create effective campaigns.
Users can easily create campaigns with drag-and-drop templates and customize forms and segment lists. They can also use the tool to track open and click-through rates and A/B test campaigns to optimize performance.
EmailOctopus also offers a variety of integrations, including with popular email providers like Gmail and Outlook. This allows users to sync their contacts and campaigns across multiple platforms easily.
11. SendPulse
SendPulse is a powerful email marketing tool designed to help businesses grow their email list and increase sales by sending personalized emails to their customers. With SendPulse, businesses can create automated email campaigns, track their performance, and analyze the success of their campaigns. SendPulse also provides businesses with an extensive library of email templates, making it easy to create visually appealing emails.
Additionally, businesses can use SendPulse’s intuitive drag-and-drop editor to customize their emails with their images, videos, and text. SendPulse’s advanced features include segmentation and automation tools that allow businesses to target specific audiences based on their interests and behaviors. This helps businesses send more targeted emails to their customers, increasing the chances of customers opening and responding to them. Additionally, businesses can use SendPulse’s A/B testing feature to test different email subject lines and content, helping them determine which emails are most effective.
12. Benchmark Email
Benchmark Email is an online best email marketing tool that helps businesses create, send, and track email campaigns. Businesses can design beautiful emails and newsletters with Benchmark Email, manage email lists and contacts, and track email performance. Benchmark Email offers advanced features such as automated email campaigns, A/B testing, and segmentation.
Benchmark Email provides powerful features and a user-friendly interface to help businesses create effective email campaigns. It offers a drag-and-drop email designer, pre-designed email templates, and an image library with over 2 million stock photos. It lets users personalize their emails with dynamic content, merge tags, and automated emails.
How To Use Email Marketing Tools
Email marketing tools are great for reaching out to your target audience and building relationships with potential customers. To get the most out of these tools, it’s important to create an effective strategy. Begin by determining who your target audience is, their needs, and the best way to reach them. Once you have identified your target audience, create a list of email addresses to send your messages to. Then, craft personalized, relevant, and valuable emails to your target audience. Finally, use Best Email Marketing Tools to manage and track the success of your emails. Monitor the open rate, click-through rate, and other key metrics to determine the effectiveness of your campaigns. With the right email marketing tools and strategy, you can successfully reach your target audience and develop strong relationships with them.
Tips on choosing the best email marketing tools
1. Identify your goals: Before choosing email marketing tools, you should take a step back and consider what you want to achieve. Identify the goals you want to accomplish and the features that will help you reach them.
2. Consider your budget: Different email marketing tools have different prices. Consider your budget and the features you need before making a decision.
3. Look at the features: The features and capabilities of email marketing tools vary, so take your time to review the features of each tool before making a decision.
