In March 2000, the infamous but much-anticipated e-commerce bubble burst shaking the US market and, indeed, the global economy. Did that spell doomsday for online businesses worldwide? No, it didn’t. Not only have the markets recovered in the next couple of decades, but the latest pandemic has also made e-commerce a dream for many. Buy Online Themes For Prestashop.
Choosing an appropriate platform for your online business is critical. PrestaShop, an open-source platform, comes with multiple benefits to help you build a user-friendly online store.
Table of Contents
- 1 Let’s take a look at the advantages of PrestaShop.
- 1.1 Zero initial investment
- 1.2 Low incremental cost
- 1.3 It’s user-friendly
- 1.4 Adaptability and customization
- 1.5 Highly versatile platform
- 1.6 SEO optimized
- 1.7 Built-in performance enhancement tools
- 1.8 Go Global
- 1.9 Analytics to grow your business
- 1.10 Manage your online products with ease
- 1.11 Effective store management
- 1.12 You will never lose a customer at the checkout
- 1.13 Be a part of a large community
- 1.14 Extended customer support
- 1.15 Secure your business
- 1.16 It’s an ever-imp#roving platform
- 2 Conclusion
Let’s take a look at the advantages of PrestaShop.
Zero initial investment
For any start-up or even an established brick-and-mortar store venturing into the online field, the cost of setting up and managing an e-commerce site is of primary importance. PrestaShop Themes is a resourceful and adaptable platform with extensive features that come free of cost initially.
Low incremental cost
If you wish to substantially grow your business using this platform, then you may have to install some chargeable add-ons. However, the cost for the same is either less or at par with other e-commerce add-ons available in the market.
It’s user-friendly
Not a tech pro? It doesn’t matter. With some knowledge of web hosting, you can follow the simple instructions for installation, and you are pretty much set to go.
During the installation process, you will be required to upload some functional details of your store, personal information, and database details. If this option seems daunting, you can choose a pre-hosted PrestaShop plan from any hosting provider. Best Digital Mart Prestashop Themes For Sale in USA & India.
Make it simpler. Hire an expert PrestaShop development company, and your online store will be ready in a jiffy.
Adaptability and customization
PrestaShop is a highly custom-friendly tool that enables you to create specific modules suited to your business. You can also choose from a large number of pre-designed modules.
You can modify your website in two ways:
- Via the backend
- Via the front-end
Most of the customization can be taken care of by the front-end tools. PrestaShop works on hooks that can be shifted to relocate the position of your content on the site.
The highly efficient backend support is capable of providing export/import options for categories, customers, products, brands, suppliers, etc.
Highly versatile platform
PrestaShop is a highly flexible platform that will help you create a unique website. The layout and navigability can all be custom-designed to deliver a differentiated experience for the visitor.
SEO optimized
Your website’s ranking on search engines has a direct impact on your online business. PrestaShop understands the need for search engine optimization; thus, it has many easy-to-implement options such as changing the Title Tags, Meta Tags, Meta Descriptions, and so on.
Built-in performance enhancement tools
PrestaShop Ecommerce Store has default functionalities such as cache management, apache optimization, minify, cookieless domain for content delivery, and more. These are prerequisites to reduce download time and effective navigation for the user. Google rich snippets help Search Engine Ranking for your website.
Go Global
Every business owner aspires to enter the international market at some stage. With your PrestaShop-enabled, user-friendly, adaptable site, you are all set to cater to the large global populace.
PrestaShop is pre-loaded with 75 languages to cater to the global audience. You can download a package mapped to your TG, and you can easily attract traffic from all over the world.
Analytics to grow your business
There’s a high-value product that’s not moving as much as you would want. Or there’s a particular category that’s drawing more traffic. It could also be that a specific location is driving more convertible traffic to your website.
Analytics and statistics help in identifying these key business know-how. Based on such vital information, you can build your long-term growth strategies.
PrestaShop keeps complete track of your visitors till the point of conversion. There are over 20 report formats that will help you deep-dive into your online business and strategize for future growth.
Manage your online products with ease
A Discount section’ or a ‘Free Delivery’ tag can attract the highest traffic on a website. PrestaShop’s product management modules can allow you to create such platforms on your website for enhanced customer engagement.
You can further categorize your product under various heads to help your visitors navigate to a section of their choice. This is sure to increase the conversion rate.
Effective store management
Much like their brick-and-mortar counterparts, online stores also require efficient management for smooth operations.
PrestaShop enables you to create customized invoices matching a particular product or category. You can automate all other relevant functions so that you can focus on more tangible business needs.
You will never lose a customer at the checkout
How often have you moved out of a site without completing the transaction due to issues at the checkout point?
PrestaShop offers a seamless experience to your customers with summary pages, customer account creation, order validation, and confirmation pages. You can download the “One-page Super checkout” plugin and give your customers a hassle-free experience at checkout.
This e-commerce platform also offers multi-currency checkout to truly make your business a global entity.
Be a part of a large community
Want to be a part of a million-plus community of business owners, PrestaShop developers, and designers from across the globe? The thriving PrestaShop family is ready to welcome you on board.
Extended customer support
PrestaShop cares about its customers. Hence, they have designed a robust customer support model that takes care of your onboarding, training, and developmental needs. They have resources on documentation, videos, webinars, and tutorials to address all your queries.
You can further purchase a customer support plan that comes with a dedicated tech-support resource to help your business.
PrestaShop training courses are suited for merchants, developers, or digital professionals seeking in-depth knowledge of the software.
Secure your business
PrestaShop acts as the security guard for your e-commerce business.
The PrestaShop Ready version comes with an SSL certificate that ensures the safety of your website.
It’s an ever-imp#roving platform
PrestaShop regularly comes up with improved versions of the software. The latest version to hit the market on May 17, 2022, is 1.7.8.6.
The constant developments help in updating the reporting tools and system analytics.
It further augments the visitor tracking system and related data analytics, thus giving a superior understanding of your customer demographics.
The software also has catalog-wise traffic data so that you can assess the best-performing items in your store. It also provides affiliate statistics to give a picture of where the visitors are coming from.
Conclusion
All of the above and more give you a comprehensive perspective of the numerous advantages of PrestaShop. The customizability, plug-ins, and cost-effectiveness of building an easy-to-access website may be difficult to get from an alternate source. PrestaShop not only helps you to build an online business platform within a quick turnaround time but also gives you scalability. With PrestaShop in charge of the platform, your e-commerce business experience will never be the same again. Your customers, too, will enjoy their experience and keep coming back for more.
