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How To Use Ecommerce Product Filters To Boost Sales

Ecommerce Product Filters

The difficulty of choice is that when provided with too many options, it might be difficult to make a decision. Shoppers are frequently faced with an infinite number of options. The number of options, while positive, can lead to fear and ultimately lead customers away from your website. Fortunately, Ecommerce product filters may help them limit their offers, allowing customers to simply identify and purchase the correct product for them.

What are Ecommerce Product Filters?

Ecommerce Product Filters

Ecommerce product filters use parameters like size, colour, features, and more to refine the selection of products on your website. Filters, which are based on the unique characteristics of your products, allow buyers to sort what you sell and locate exactly what they are looking for.

Filters allow your customers to focus their searches if your online store has more than a few items. This promotes a smoother user experience, increased sales, and a decrease in carts that are deleted.

The majority of Ecommerce websites let users apply different filter values. Consider a customer who shops at a home essentials company. They may use Ecommerce product filters to narrow their selection by product categories such as dishes, material such as pottery, colours such as cream, and styles such as natural.

By using multiple filters, the buyer only needs to select a small number of options, saving them the trouble of having to go through hundreds of things. The user can check additional filter boxes to further focus on the product they want if the existing Ecommerce product filters are still unable to adequately narrow the selection.

Types of Ecommerce Product Filters

Customers can use filters to arrange products according to a few standard criteria:

Price Filters

Customers can sort products by price range with pricing Ecommerce product filters, which only show them those that fit inside their budget. While some e-commerce sites allow users to enter their own upper and lower price limitations, others offer a preset menu of filtering options.

Ratings Filters

Your website is arranged by customer rating Ecommerce product filters based on how many stars your products have received from customers. To arrange products from highest to lowest rating, you can include a filtering option. This is a type of social evidence that gives buyers confidence that the products they are viewing are reliable and tested.

Brand Filters

Brand filters are ideal for sites that sell a large number of products from multiple brands. If you’re presenting all of your brand Ecommerce product filters in a sidebar, the most popular brands should be at the top for easy navigation.

Category Specific Filters

These filters are for product-specific properties (for example, TV resolution or waterproof rating for clothing). Category-specific Ecommerce product filters can assist buyers who know exactly what they’re looking for in swiftly navigating to the correct product page.

This type of filter may only be available on certain category pages. That way, the user can start their trip on a simple homepage, then move on to the relevant category page and refine their search from there.

Colour

Colour filters are mainly applicable to apparel labels. If you sell products in a variety of colours, you can assist buyers narrow down their searches by providing a drop-down menu with colour samples to select from. Only products that match are displayed when the customer comes in one (or more) colour.

Thematic Filters

Set thematic filters to organize items by season, style, or use. You’ll have to classify your products with these features manually, but using thematic Ecommerce product filters can benefit your customers in the long run. For example, you could let shoppers pick items by feel, with interesting categories like the fruit spice latte season or goth girlfriend.

Tips For Creating Effective Ecommerce Filters

Filters are a terrific method to help route your customer base to what they want—but if you don’t put them up correctly, they can hurt sales by hiding products and irritating customers. Here’s how to successfully build Ecommerce product filters:

Use Your Intuition

Your filtering system should match your customer’s inclinations. Keep the categories simple and easy to understand. Instead of industry jargon, utilize language that customers use in everyday life.

For example, you could let customers sort apparel based on whether it’s professional or casual. If you sell skin care products, it’s reasonable to categorize them according to their intended skin type oily, dry, normal, or sensitive.

Arrange Filters With the Most Popular at The Top

Sort your filters by how frequently they are used. You might begin by analyzing search data from your website to determine which product qualities people value the most. For example, if customers buying ski goggles are most concerned with divides, set the filter near the top of the menu. Important Ecommerce product filters should be simple to find.

Use Promoted Filters

You may increase traffic to your most popular categories by putting Ecommerce product filters into banner pictures on your site. Customers can simply locate the type of product that best suits them if top-level categories are displayed. Once they’ve navigated to the category page, you can provide a more detailed filtering procedure. For example, a bicycle company’s homepage might provide clickable visuals for “road,” “trail,” and “visiting.”

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The Final Line

In conclusion, successfully implementing Ecommerce product filters may substantially improve the shopping experience, resulting in greater sales and customer satisfaction. Offering accurate and customizable filtering options allows customers to easily locate exactly what they are looking for, saving the time and effort spent searching for products. Well-designed Ecommerce product filters can highlight product attributes, availability, and price ranges, allowing customers to make more educated purchasing decisions.

Furthermore, using statistics from filter usage can provide significant insights into customer preferences and behaviour, allowing you to adjust your inventory and marketing efforts. Finally, a user-friendly and straightforward filtering system not only increases sales but also nurtures customer loyalty, helping your Ecommerce company stand out in a competitive market.