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How to Write an Ecommerce Product Descriptions to Grow Online Sales?

Ecommerce Product Descriptions

In Ecommerce products, one common thing that every (brand) store mostly focuses on is writing high-quality and engaging Ecommerce product descriptions. This is Ecommerce because product descriptions are the gateway to building relationships with the audience and lead to higher sales. According to OnlineDasher, 87% of online shoppers consider product descriptions to be crucial when making a buying decision. So, now you have got an idea of why they are important in Ecommerce.

However, writing product descriptions is not as easy as it looks. The reason is you have to keep a keen eye on several different things, such as customers’ needs, text quality, SEO optimization, and so on.  This is the reason why I have seen many Ecommerce stores stop their business, as they were not able to write perfect descriptions that could increase their sales.

So, if you are also struggling to find how you can write Ecommerce product descriptions to grow online sales, then don’t worry. In today’s article, I’m going to talk about how you can write perfect Ecommerce product descriptions that can grow your online sales. So, don’t miss any part. Let’s get started!

How to Write Perfect Ecommerce Product Descriptions That Can Influence Online Sales?

Here are some tips that you can follow to write perfect and persuasive descriptions for your Ecommerce products.

1. Understanding Your Target Customers

Target Customers

It seems clear that whenever it comes to writing descriptions for Ecommerce products, knowing and understanding your customers is the most important part. You have to understand each and everything about your customers, like their needs, requirements, budget, problems (they are facing), etc. This is so because convincing customers to buy something without knowing their needs and interests can be extremely difficult. It’s like a taxi driver who doesn’t know where to drop the passenger.

So, in that case, you “must” understand the needs of your customers, so that you can write descriptions that will persuade them to buy. Let’s take an example of a student, who studies at night. But due to load shedding, they can’t study at night. So, when writing the descriptions about lamps or torchlight, you can mention the problem, and tell them how this product will help them. By understanding the customers, you can come up with Ecommerce product descriptions that are tailored to their needs and interests.

2. Explain Features in Terms of Benefits

I have seen many newly started Ecommerce business that, in their product descriptions, only focus on describing the features of the product. This can hurt the customers, as they are here to know how certain products can benefit them. So, instead of explaining only the features of Ecommerce products, you should write the descriptions in a way that lets the customers know how the product can be beneficial for them.

However, I’m not saying you shouldn’t discuss the features of the product in the descriptions. But, instead of only discussing them as features, you should explain to them how each feature can benefit them. This will make it easy to understand and also engage customers to buy the product. Let’s understand this with an example.

An Ecommerce store on Amazon is selling Cordless Electric Scissors, and if you review its Ecommerce product descriptions, you will see, that it has explained each feature in terms of how it can benefit customers. For instance, this product provides a battery indicator. So, instead of discussing it like “lighting battery indicator,” it has explained it by saying, “Power level monitor on the Zip Snip lets you make sure that you’ll have enough charge for the job at hand.”

So, when you explain product features in terms of how they can benefit customers, they will be persuaded to buy, which can increase your online sales.

Product Description Simple

So, I hope you will have an idea about how to explain the Ecommerce product features in terms of benefits.

3. Keep Your Ecommerce Product Descriptions Simple 

Writing descriptions that can influence your online sales is not only about explaining features and understanding the audience. It is also about how you write your product descriptions so that your target customers can easily comprehend them. This is where readability steps in. In layman’s terms, readability is the ease with which a normal human can easily grasp any written text. If your descriptions will not be easy to read for the audience, then there might be chances that they will not buy the product. So, in that case, you should know how to write readable product descriptions without ever compromising their quality.

A readable description includes easy wording and short sentences. So, if you have to use any complex terms or sentences in your descriptions, you must rewrite them to make them easy to read. However, if you face any difficulty in writing simple and readable Ecommerce product descriptions, then you can use an online tool to rephrase the text of your Ecommerce product. It will replace complicated words with easy synonyms and also restructure sentences without even changing the real meaning.

Let’s demonstrate this with an example. For this, the tool I’m going to use is an online free Paraphrasing tool as it is free and provides multiple rephrasing modes. The output is shown below.

Online Paraphrasing Tool

So, this is how you can rephrase the text of your Ecommerce product descriptions and make it readable.

4. Do SEO Optimization of Your Ecommerce Product Descriptions

As you are aware, SEO consists of several components, but keywords are typically involved when it comes to optimizing product descriptions. Customers use keywords, or specific terms, in their internet searches to locate products. For instance, a consumer looking to buy a gaming motherboard would search for terms like “top gaming motherboard” or “best gaming motherboard.” The likelihood of your website ranking higher will rise if you use the best keywords in your descriptions that are related to the goods your online business sells.

Using pertinent keywords in the descriptions will not only increase ranking but also convey to clients that the Ecommerce product is just what they need. But, avoid using too many keywords in the descriptions (no matter how relevant or high-traffic keywords they may be). If you do this, your product descriptions will become dull and bland, and will negatively impact customers.

5. A/B Testing Your Ecommerce Product Descriptions

A/B Testing

A/B testing, also known as split testing, is a method of comparing two versions of a webpage or other user experience to determine which one performs better. It’s a way to test changes to your webpage against the current design and determine which one produces better results. In terms of Ecommerce product descriptions, A/B testing can be a very powerful tool, which can help you identify whether the descriptions will work to increase sales or not.

Here’s an in-detailed explanation of how A/B testing works:

  • Identify the Element to Test: First, you need to choose what part of your Ecommerce product descriptions are you going to test. These may include headlines, main bodies, calls to action, and even product images.
  • Create Two Versions: After identifying what you wish to test, come up with two different versions. Commonly, version A is your current one, whereas variant B refers to a newer version.
  • Split Your Audience: You will then have to divide your audience into two categories. There are two versions of this—each of which will be presented separately to one group of participants, while another group sees the others as in Figure.
  • Collect Data: Gather information about how each of the versions fares as customers interact with the Ecommerce product descriptions. Such metrics may include click-through rates, conversion rates, time spent on a page, and bounce rates.
  • Analyze the Results: After your test is complete, analyze the results. Which version of your Ecommerce product descriptions performed better? Did one version lead to more sales or higher engagement? At the test’s end, you should examine the results. This will help you get an idea of which one proved to be better and can increase your online sales.
  • Implement the Winning Version: You might then go ahead and adopt the specific version, which becomes your new Ecommerce product descriptions. You could also choose to retain the initial descriptions but opt for yet another modification in case version A prevails.

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The Final Conclusion

In summary, the creation of enticing Ecommerce product descriptions is vital in propelling online purchases. Consequently, having Ecommerce product descriptions that are created for your target customers with a focus on their benefits instead of mere features, simple language, well-optimized search engines, and leveraged A/B testing will greatly improve the effectiveness of the same, leading to a rise in your online sales. The secret of descriptions is to evoke emotions in a target audience that match their requirements and prove that your offer is all that they’ve dreamed about.